A inserção de shopping center em área consolidada: estudo do Shopping Iguatemi de Florianópolis e o impacto na usabilidade de seu entorno imediato

Abstract

The increased number of shopping centers arises from competition in the retail market alongside the real estate capital and the search for the comfort and safety of the consumer. Theirimplantation changes the urban fabric substantially, as well as local trade and the population’s way of life. This article aims to study and understand the main aspects of the insertion of malls in consolidated areas. Through the study of Iguatemi Shopping Center’simpact on the usability in the spaces ofit’s immediate surroundings, focusing on the building’s interference with the road system, public areas, it’s scale in relation to the surrounding area, accessibility, and general conditions of the adjacent areas. Methodology: theoretical review, survey of categories and elements of usability, case study of the immediate surroundings from cropping of the area, as well as visits, photographic records and observation. It is expected to contribute scientifically to future works focused on urban quality.