The Olympic games and sustainability: Projections for Paris 2024 Between marketing, environmental preservation and social well-being.

Abstract

Since the 1960 Rome Olympics, the urban transformations triggered by the Olympic Games have gained a greater proportion, leading to a questioning of its heritage. In 2014, the International Olympic Committee (IOC) released a document with 40 guidelines so that the bidding proposal became more aligned with the host city’s future development plan. In this context, Paris is preparing to host the 2024 Olympics, with a campaign strongly rooted in sustainability. Although the French capital already has a consolidated transport network and most of the sporting venues are already built, the sustainability narrative is questionable since it is a mega-event which generates huge carbon emissions. The aim of this paper is to analyse the Paris 2024 Olympic bid to understand the urban transformations provoked by the mega-event and how they might meet sustainability and urban
resilience criteria.

Keywords: mega-events, Olympics, Paris 2024, urban sustainability.