Imagem turística e novas tecnologia de comunicação e informação: o caso de Balneário Camboriú/SC

Abstract

The landscape constitutes a major component of attractiveness in tourist locations, way that, your photographic records contribute to the construction of a narrative space tourist experience. In this sense, the emergence of new Information and Communication Technologies – ICT, it has significantly expanded the audience to these imagistic records, also expanding its potential to interfere with the city's image formation and appropriation of tourist attractions. The aim of this study was to analyze possible impacts of photography publications through new TIC’s in building the image of tourist destinations, in view of the case of the city of Balneário Camboriú. The methodology was qualitative approach, systemic approach and was organized from collection steps including identification and selection of software, applications and websites for search and also collection of published photographic images, and collection and semiotic approach to analysis of collected photographs and their comments. Among the results, there was the increasing availability of information about tourist destinations, especially those produced collectively, non-programmed and custom, which were made available to not defined audiences through the internet. In the city of Balneário Camboriú, photographs published in surveyed applications, favor the construction of a partial and fragmented image, with image overlays, highlighting the waterfront and tourist areas, and absences, through the exclusion of areas furthest from the sea.