Urban marketing as support tool in city tourism management: the industrial heritatge as a case study.
DOI:
https://doi.org/10.5821/ace.v2i6.2429Keywords:
Urban marketing, tourism, industrial heritage, urban identity and collective memory.Abstract
The urban development at the international level faces several challenges including the reuse of old industrial sites abandoned or in decline. Generate new uses and places from the traces of industrialization means to provide these spaces for new values of economic nature and one of the tools that make this possible. The use of Urban Marketing enables alternatives for decision-making to local players, who decide what to do with these old industrial premises. The main objective of this article is to expose the benefits of implementing urban marketing, in order to define the most appropriate use for these areas that were a great value at the time and now can be erected as part of the heritage, identity and collective memory of a city.Downloads
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At this moment, it is count with the "Oficina Española de Patentes y Marcas", while global protection it is being processed by the World Intelectual Property Organization (OMPI/WIPO). Nevertheless the International Standard Serial Number Office (ISSN) has given the following numbers ISSN: 1886-4805 (electronic version) and 1887-7052 (paper version). All articles will be peer reviewed, using double blind reviewing. |
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