The town of Comala, is located in the state of Colima, Mexico. In 2010, its population was
19,384 inhabitants, at federal level there has been implemented sustainable rural development
policies, however, these were not reflected on the territory, nor in the economics and social well
being, due to a negative growth rate since 2008. Because of emigration, rural collective towns
“ejidos” have remained inhabited by old population, since young people have gone to urban
areas or out of the town in search of better work opportunities, often related to different
agricultural activities. These trends were reverted by means of sustainable rural development
principles set in the Mexican legal framework, such as: diversification of rural economy,
enhancement of rural and urban interactions, decentralization policies and local participation of
communities, productive networks and the increase of rural opportunities. Therefore, the
purpose of the work is the assessment of the sustainable rural development with a territorial
approach in Comala between 2005-2009, taking into account social, economic and
environmental issues. Results have demonstrated that diversification of rural economy has not
launched, there is still centralization of federal resources and community participation hasn’t
overcome family organization and its participaton has been reduced to information and
consultation levels, but have not reach empowerment.