The present study aims to estimate the influence of the elements of quality of zone in the real
estate profitability rate; understanding by zone, to the differentiated urban space within the city,
called neighborhood, and quality of zone, those elements by which buyers are willing to
increase their willingness to pay. The real estate profitability rate, as the ability of the property to
generate income, the measure of this capacity is estimated from the Direct Capitalization
Method, which is based on knowledge of the property value and the income generating periodic.
The quality of zone, is estimated based on indicators related of: quality of the urban
environment, the building, the accessibility and the social hierarchy. This quality is integrated
with maximizing the presence of quality features in the area, under the assumption of equal
importance, for which it uses a synthetic indicator, that provides the changes of the elements
observed. The synthetic indicator of quality of zone, part of the collection of information associated with the quality of neighborhood, where the collection of these measures produce a
large number of variables that are treated with reduction techniques of information, such as
Components Principal and Distance Weighting 2. The relationship between real estate
profitability rate and indicators of quality of zone, is set from hedonic pricing models, solved by
multiple linear regression techniques.