THE GROUD FLOOR IN THE CONTEMPORARY CITY: Cases of Brascan Century Plaza and Patio Victor Malzoni Building

Abstract

This article consists of a brief presentation of the results obtained in a research carried out on the appropriation of ground floors architectures areas in corporate buildings in the city of São Paulo, with a focus on the cases of Brascan Century Plaza and Pátio Victor Malzoni Building. Based on the importance of the ground floor of a building, the quality of the design of the ground floor added to a proposal for urban design with elements capable of encouraging appropriations and fruition are decisive factors to establish the public character of a space, mainly in dense areas of great cities. The guiding question is, in turn, to show how the architectures on the ground floors of these projects can become relevant examples of spaces for improving the urban experience.

Keywords: Apropriation, corporative buildings, ground floor, urban experience. 

Topic: Public space and urban design in contemporary metropolis.