FROM THE SHARED VALUE TO THE RIGHT TO THE CITY

Abstract

Driven by the central problem of the existence of ideological gaps in ordering cities and regions, the general objective of the research is to relate the conceptual conception of shared value (SV) to that of the right to the city. With exploratory methodological procedures, based on a review of secondary sources, the work was
structured in three main sections, with the first dedicated to the analysis of the reinvention of capitalism and the second directed to the understanding of the city, while the third collates both previous topic. The results achieved expose answers to the investigative question about the urban applicability of the SV that confirm the guiding hypothesis about the distancing of this strategy from economic profit as an exclusive purpose, making the activities profitable, both for public and private management, as well as for society itself, with a focus on sustainable development at an urban-regional context.

Keywords: reinvention of capitalism, understanding of the city, sustainable development, urban-regional
management