The street as a resource

Digital convergences and divergences in the public spaces of Córdoba

Abstract

This paper addresses the reappropriation of public space in the central area of Córdoba between 2020 and 2023, driven by municipal policies and private actions in the context of digital transformation. It explores urban platformization and mediatization and their impacts on emerging forms of social appropriation of the street, identifying three stages: emergence, consolidation, and de-mediatization. It problematizes convergences and divergences in the promotion, consumption, and social appropriation of public space, highlighting the role of digital technologies and cultural consumption. The work's approach is descriptive-relational, using participant observation, shadowing, and segmented analysis as main methods of data collection and integration.