La costruzione dello spazio turistico nella Costa Smeralda: neorealismo o banalizzazione dell’architettura vernacolare?
DOI:
https://doi.org/10.5821/qru.9587Abstract
Costa Smeralda was founded in the early 1960s in the north-eastern coast of Sardinia, at a time of great change for tourism. While for the rest of Europe the tourism boom after World War II meant the democratization of the holidays and the spread of mass tourism, Costa Smeralda was founded in opposition to the other mass tourism destinations fate in the Spanish, Italian and French coasts of the same period. The insular condition and the pristine nature of Costa Smeralda became a symbol of exclusivity, which attracted elite clients looking for a heavenly enclave of luxury tourism in the heart of the Mediterranean. The reinterpretation of vernacular architecture and the immanence of the natural landscape would have been the tools used for the construction of space tourism.
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