Communication strategies for architecture: from storyboard to Instagram reel
DOI:
https://doi.org/10.5821/jida.2024.13249Keywords:
architectural communication, graphic narrative, cinema, creative techniqueAbstract
The aim of this exercise, in the CRPA course, is to learn to use the means of architectural graphic expression as a tool for communicating and narrating the project according to its use. Through a choreography of drawings combined with transitions, the aim is to tell the youngest students about an architectural project in a dynamic way. Two instruments are used for this, the storyboard to synchronise the visual rhythms of the sequences with a narrative order and the Instagram reel that allows the approach to the kinetic world. This text presents two analytical tables of the storyboards, and the reels submitted by the students, which have a dual function. On the one hand, they help the students to be aware of what they communicate and how they communicate it, and, on the other hand, they serve as a self-evaluation rubric guiding them in the process of developing the exercise in the transition from the analytical to the digital.
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