Two folded logic of exemplarity: an example, being precisely an example, is always singular and unique: exemplar; and at the same time an example is always an example to imitate, repeatable and multiple, many examples to follow: exemplary. This paper presents some partial results of an ongoing investigation undertaken by the author that tries to uncover the figures of sense forged in the design studio teaching. The paper will propose some examples of this logic that stems from the design studio workshop. Of course, those examples, in turn, exemplify the paradigmatical logic that they try to illuminate, a logic in between the subtle articulations that link both rule and model, a logic that ultimately throws light into what Giorgio Agamben calls “a broader historical-problematic context”.