Transversality between Advertising and Architecture: an approximation to professional experience

Abstract

The approximation or the divergence between the learning at university and the professional activity is always a recurrent issue in Project teaching. Although it is true that the teaching methodologies don’t have to coincide with professional objectives, this fact and its accumulation during the successive courses of Projects, make that the divergence is the great protagonist in this controversy. With the aim of approaching these two situations, a Project course has been proposed in which, through teamwork and the search for synergies between different university degrees (Degree in Architecture of the Universidad Politécnica de Cartagena, and Degree in Advertising and PR of the Universidad de Murcia) and different social agents can be compatible and converge. All this, framed in an agreement with the Alhama de Murcia Council, through a Teaching Innovation Project.